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A minute's silence at 11:11am on November 11, Remembrance Day, is an important Australian tradition that honours all those who have served, and particularly those who have fallen.
The Department of Veteran’s Affairs and Partner Agency Mediaheads tapped B+S for a social campaign that would get a younger audience thinking about the 1 minute’s silence, and who they would remember.
Working with a great collection of prominent Aussies, we captured a range of personal stories and got an old tradition trending across all social media platforms.
Strategy + Creative + Direction + Co-Production by Brand+Story