MACC Sorry Business TVC
        

"Sorry Business" is how many Indigenous Australians describe grief. As there is no word for grief in many First Nations languages, we borrowed the English term to help bring these stories of road trauma and grief to life for audiences across the Northern Territory. Six compelling stories, told in the unique language of Indigenous art, music and dance, helped capture the dangers and consequences of road trauma within Indigenous communities. 

Brand+Story had the privilege of being invited on Country by many remote Indigenous communities throughout the NT and we felt deeply honoured to be able to help bring these stories to life for TV and social media.

Executive Producer + Writer: Paul Chappell
Director: Dom Allen
DOP: Joel Betts
Sound: Adam Afiff